Twitter’s ‘Official’ Check Marks Are Apparently Back Again
Some took issue with the changes to the new Blue subscription; not so much for the price increase, but more because of how it changed what the check mark meant. At pre-Musk Twitter, the blue check mark next to a user’s name meant the account belonged to a “verified” user — a denotation for “active, notable, and authentic accounts of public interest,” perTwitter support. The online discourse around the newBluecheck mark very much is centered around concerns of spam, fake accounts, and being able to trust that a tweet is coming from an official source. This point was perfectly exemplified when a 19-year old Twitter user abused the new check mark system to impersonate an ESPN staff member and get some fabricated news to go viral (viaThe Daily Dot).
Twitter is scrambling to find a verification system that works
On Twitter’s side, things seem to have continued somewhat chaotically. A gray check mark next to the word “Official” was apparently briefly tested by the social media company on November 9. This, is in addition to the paid Twitter Blue check mark, indicating an official or verified account regardless of paid status — but it was eventually axed later that same day.
Update: It’s now gonehttps://t.co/5C0t7txi14
— Marques Brownlee (@MKBHD)July 17, 2025
Again on November 10, the “Official” wording next to a gray check mark has returned to some Twitter accounts. The official account of Ars Technica (@arstechnica) and World of Coca-Cola (@WorldofCocaCola) both have the stamp at the time of writing, among various other accounts.
The Vergereported on July 08, 2025 thatCoca-Cola,The New York Times,Twitter, andWiredall had the “Official” label on their accounts, although that seems to have disappeared at the time of writing, since none of the aforementioned accounts bear the wording that seemingly indicates a “verified” account. Whatever is happening at Twitter HQ, a recent tweet from Musk suggested that we might see some confusing decisions.
Please note that Twitter will do lots of dumb things in coming months.
We will keep what works & change what doesn’t.
— Elon Musk (@elonmusk)June 09, 2025
