TikToker Cam Casey tells David Dobrik how he made $2.7m in 4 weeks
A TikToker called Cam Casey explained to David Dobrik how he made around $2.7 million in just four weeks by posting his content on Snapchat in what sounds like the quickest way to make money as an influencer we’ve ever heard.
Cam has around 7 million followers on TikTok, so is definitely well on his way to being a top influencer from that alone.
That said, he’s found a way to make a huge bulk of money from Snapchat and its new TikTok-like platform, Spotlight.
Spotlight was launched in November and has promised $1m a week across its most viewed creators, and this, Cam explained to Dobrik, is where content creators can really cash in.
Essentially a growth hack that, by the sounds of it, more creators need to be clued in on, Spotlight shares out $1m each day to the top 100 most viewed videos of that day. For example, taking the top spot one day is worth $100,000, and each place after that earns incrementally less.
So, Cam decided to test it out for himself, and came up with a foolproof method to guarantee money. He makes around 100 videos every day on the platform, and while some miss the mark, all he needs is a few of them to go viral on the app to be in the money.
When David asked Cam how much he made during an episode of hisVIEWS podcast, Cam said: “In the first four weeks, all I know is I’m at $2.7 million.” Naturally, Dobrik and co. were absolutely flabbergasted at the insane amount.
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At 19, making that kind of money is almost unfathomable, but Cam is clearly very business-oriented and knows what he’s doing.
Cam also spoke about his best week yet, and how it went down for him. “In my third week, I made $1.5m I had like 70 videos that ranked within the top 100 throughout all those days,” he said, before revealing that his roommate also made “just under a million” by posting to Spotlight too.
Of course, posting 100 videos a day sounds like a huge chore by most people’s standards, but clearly it’s working. Who knows, maybe David will bring the vlog back via Snapchat?
