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Kim Kardashian and Kanye West’s daughter, North West, might be following in the family’s footsteps. The young celebrity might be Kardashian’s key to expanding her and her family’s business empire into the younger generations.
North West might have entered the public limelight as the Kardashians’ bold new strategy to cater to the younger generation, such that the celebrities become relevant to a new generation of media consumers, who might otherwise not be interested in what the celebrities have to offer.
North’s pre-birthday celebration could have been a way to get the brand in front of a younger audience
As a part of her pre-birthday bash, North West had an encounter with internet sensation Kai Cenat, who has a following among newer users of the internet. North West’s encounter with the celebrity and its subsequent posting on Instagram has been seen by many as a strategy that might engage younger audiences, where the Kardashians arguably do not have a foothold.
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There have been concerns about whether it might be appropriate for North West to be hanging out with an adult celebrity so many years her senior, but it seems that meeting the man was pretty high on her birthday wishlist. This is not the only thing that the family has possibly done to stay relevant with younger audiences, though, as the Kardashians seemed to have engaged Generation Alpha in another key way.
It must also be mentioned that Kim Kardashian made an appearance as Kai’s therapist in the trailer for the streaming event Mafiathon 2, which might be a push on the part of the Kardashians to get in front of younger audiences.
North West’s gift to her mother on her birthday might also be a push to remain relevant with younger audiences
For her 44th birthday,Kim Kardashianreceived a gift from her eldest daughter in the form of a Skibidi Toilet gold necklace. A phrase that the celebrity was not really familiar with, North West insisted that her mother liked it, despite Kim Kardashian being thoroughly confused as to what it meant.
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Skibidi Toilet is a phrase that has largely become popular with tweens these days, stemming from a web series of the same name. The phrase is not something most people outside of Gen Alpha are familiar with. This might be looked at as another push by the Kardashian family to engage with and bring younger audiences into their fold, a marketing play that could boost their popularity with an audience that would largely have no reason to consume their content.
Anuraag Chatterjee
Content Writer
Articles Published :1633
Anuraag Chatterjee, Web Content WriterWith a passion for writing fiction and non fiction content, Anuraag is a Media Science graduate with 2 year’s experience with Marketing and Content, with 3 published poetry anthologies. Anuraag holds a Bacherlor’s degree in Arts with a focus on Communication and Media Studies.
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