Google has just opened a new section of its online storefront, specifically for selling refurbishedPixel phonesin the US. The company is offering prices of up to 40% off the original retail tag of select Pixel devices, going back as far as 2021’sPixel 6lineup.
“Starting today, you can purchase refurbished Pixel phones through our new Certified Refurbished Phone program in the U.S. For the first time ever, this provides more sustainable and affordable choices when it comes to Pixel phones,“says Google in a blog post.
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LikeApple’s refurbished iPhone program, Google’s new storefront involves an official certification process that ensures the inspection of components such as the battery, the external housing, and the screen. All components that end up being replaced are done so with authentic Google parts.
Google says that allrefurbishedPixel phones ship with the latest available Android software version installed out of the box, along with a compatible charger. The company also promises the same one-year warranty that it offers on new Pixel phones.
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How to buy a refurbished Pixel phone
For the time being, these pre-owned Pixels are only available in the US
To browse through and purchase a refurbished Pixel phone off Google’s newly-established storefront, follow these steps:
As mentioned, this selection of refurbished Google Pixel phones is currently only on offer within the US. I’d expect more markets to follow in the future, but there’s currently no timeline to go off of.
As you scroll through the selection of available refurbished Pixels, you’ll find a tag at the top of the purchase page that indicates its associated price reduction. For example, when on the Refurbished Pixel 6 page, the tag reads “Original Retail Price $599. Save $260.”
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Slow and steady wins the race
Google’s uptick in smartphone market share has been slow, but a one-two punch of giant marketing budgets and genuinely competitive products have worked in the company’s favor. It’srecently been reportedthat thePixel 9 serieshelped Google sell more phones in the third quarter of 2024 than in any previous quarter in Pixel history.
While Google remains a small fish in a hyper-competitive smartphone pond, the Pixel brand’s trajectory trends in a healthy direction.
ANikkei Asia reportfrom earlier this year indicates that Google shipped approximately 10 million Pixel phones in the 2023 calendar year, and that US and Japanese markets in particular have experienced rapid adoption of the brand. While Google remains a small fish in a hyper-competitive smartphone pond, the Pixel brand’s trajectory trends in a healthy direction.
The more Pixel phones that are floating around, the more potential there is to promote major Google services.
The addition of an official refurbished Pixel site is a good indication that Google remains serious about Pixel, and that the brand isn’t a side project that’s destined for theGoogle Graveyard. In this brave new era of services that we’re in, it makes sense that the company would want to get as many hardware units in people’s hands as possible. The more Pixel phones floating around, the more potential there is to promote major Google services likeSearch,Gemini, andDrive.
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