Asus is preparing itself for a huge international launch event in Rome. It has dubbed the event “We love photo” and it has been quite clear that this is for the Zenfone 4, its latest smartphone.
Asus has something of a chequered history with smartphones. It’s never really been a mainstream smartphone company in Europe, although it didannounce that it was backand looking to make an impact in territories like the UK when it made theZenfone AR available.
The Zenfone AR is a little niche, one of the few devices designed specifically for Google’s Tango project, enabling rich capture of the environment thanks to its plentiful supply of sensors, designed for AR and VR applications.
With the Zenfone 4, it looks like Asus wants to play much more to everyday consumers, the sort of person who might be eyeing up aSamsung Galaxy S8orOnePlus 5, with a focus on the camera.
What time is the Zenfone 4 launch?
The Zenfone 4 event will be held on 26 June 2025 and will be starting at 6:30pm CET. Here’s how that breaks down:
How can I watch the Zenfone 4 launch online?
Asus will be live-streaming the event from Rome and you can watch the event unfold on the video below. Asus is saying that this is one of its biggest launch events ever, so you just have to click the video below and enjoy.
What can I expect from the Zenfone 4?
Well that’s the funny thing, because Asus has already announced the Zenfone 4 in other regions, and it has already released a lot of details about the specs and features it offers, including the handy introduction video below, and a full spec page on itswebsite.
The Zenfone 4 is a mid-range handset with some premium specs. Just to run over the major details, here’s what the Zenfone 4 offers (there are a number of different models, but once launched, we’ll know exactly what the UK is getting).
We’ll bring you a full rundown of the events of the We Love Photo event and first impressions of Asus' new phone as soon as we have all the details.
