NetEase Gamessurprises with the official announcement ofBlood Message, an epic AAA single-player oriental adventure currently in development forPC and consoles.
Two decades after beginning its journey in the video game industry, NetEase is now betting on a release that steps away from its multiplayer hits likeMarvel Rivals,Once Human, orFragPunk. game coming to PC and consoles.

Blood Message Stunning First Trailer and Screenshots
This time, it’s a AAA single-player and not from renowned minds like Shinji Mikami or Toshihiro Nagoshi.Blood Messageis the debut title from24 Entertainment Lin’an, a new team and subsidiary of Thunder Fire Studio.
The game is calledBlood Message, a AAA action-adventure title set in East Asia, featuring a top-tier linear narrative, powered byUnreal Engine 5. As of now, there’s no confirmed release date.
We’ve already seen its first trailer—which looks amazing—along with the first screenshots showcasing characters and environments. you may find additional highlights on the game’s official website.
“After two decades of deep dedication to the video game industry, as our first fully single-player experience, we’re ready to deliver a truly epic and cinematic experience to players around the world,"— Zhipeng Hu, Executive Vice President of NetEase Games
Aiming to Become a Major New IP
It’s hard not to think of franchises likeGod of War or Assassin’s Creed, butBlood Messagehas enough charm to become a renowned IP from its native China. It aims to follow in the footsteps ofBlack Myth: Wukongby Game Science in 2024.
NetEase Games’ first major AAA single-player title tells the story of an anonymous messenger and his young son, who are part of the Dunhuang Uprising—a historical event that marked the introduction of Buddhism in China.
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It’s a narrative built around loyalty, survival, and love, as the father and son must travel across vast lands to deliver a message that could determine the nation’s fate amidst the uprising.
The story is set in the final years of the Tang Dynasty, with the protagonists journeying over 1,600 kilometers to reach Chang’an, the heart of the empire, crossing diverse biomes across Central and East Asia.
NetEase isn’t looking to portray larger-than-life heroes straight out of movies or folklore.Blood Messageis about the importance of ordinary people and their determination to change the world.
From a gameplay perspective,Blood Messageembraces third-person action, supported by a visceral and realistic combat system. There will also be stealth, exploration, and survival elements, all within a purely single-player framework (no multiplayer—unless something changes).
The goal is for gameplay mechanics to work hand-in-hand with the story, which is packed with cinematics, characters, and dialogue that explore themes such as family, cultural identity, and sacrifice.
On a technical level, it’s a visual spectacle thanks to the power ofUnreal Engine 5.
Platforms haven’t been confirmed, but we expectBlood Messageto release onPS5, Xbox Series X|S, and PCin the coming years.
Blood Messagemarks NetEase’s first major AAA single-player game, and what we’ve seen so far has our hype through the roof. It’s currently in development by 24 Entertainment Lin’an for PC and consoles, so we’ll be watching closely for more updates.